The Poderoso Journal

Empowering Latine Entrepreneurs through stories and insights.

Poderoso Voices

Discover inspiring personal stories and interviews that highlight the journeys, challenges, and triumphs of Latino entrepreneurs around the world.

By Alan Cruz April 15, 2025
You Have the Vision—But Is Anyone Hearing It? Shivaun had done everything “right.” She was a former principal, educator, and a mother of a child with special needs. She built Springdale Child Advocacy & Empowerment (SCAE) from her own experiences, determined to help overwhelmed parents navigate the special education system. But despite her passion, her message fell flat online. The parents who desperately needed her voice weren’t finding it. At Poderoso Media, we believe a powerful mission should never stay hidden behind unclear content. That’s why we partnered with Shivaun to transform her digital presence—and help families see exactly why SCAE could change their child’s future.
A group of people are sitting around a table having a meeting.
By Alan Cruz March 4, 2025
Launching and growing a small business can feel like juggling ten tasks at once—especially if you’re doing it all on your own. Fortunately, a range of government resources for entrepreneurs can help, from funding opportunities to mentorship programs.  These offerings are especially valuable for Latino and Hispanic entrepreneurs looking to build sustainable ventures in the United States. In this article, we’ll explore key government-backed resources and agencies—like the Minority Development Business Agency (MBDA) and the Community Development Financial Institutions Fund (CDFI)—along with event series and programs tailored to support entrepreneurs from diverse backgrounds. Let’s dive in!
A person handing someone a check with text 'best business grants for latino and hispanic businesses'
By Alan Cruz February 18, 2025
Latino small business grants are vital for many Latino and Hispanic entrepreneurs starting or expanding businesses. These grants offer a path to a brighter future, where anyone can thrive. Thanks to Latino small business grants, I've seen businesses that were once just ideas in someone's head become successful realities. Regardless of your level of experience, one thing is certain: securing a small business grant can be a key to elevating your Latino-owned small business.  In this article, we'll be diving into some Latino small business grants for small businesses.
Image that reads 'networking groups. best latino groups for professionals and entrepreneurs'.
By Alan Cruz February 4, 2025
As a Latino in tech and entrepreneurship, I understand the importance of community. These days, there are so many Latino professional groups that exist to uplift and support Latino leaders and Latino business professionals like us. That's why I joined Techqueria, a Latine group for tech professionals and entrepreneurs, in December 2024.  From my experience with Techqueria, I've found that connecting with like-minded folks from my community and industry is a game changer in reaching my business and professional goals. This sense of connection inspired me to explore the critical role Latino professional groups play in career advancement and community building for Latino professionals and entrepreneurs. In this article, we'll explore 5 Latino professional groups that will change the game for your career and business. Whether a seasoned professional or a recent grad, these networks offer support, career advice, exclusive opportunities, job opportunities, mentorship, and access to career development. Let's dive in.
Board meeting presentation. Text reading 'how to find angel investors for your company.'
By Alan Cruz January 21, 2025
So, you’ve got a killer startup idea. But there’s a problem: you need capital—lots of it. Traditional bank loans feel like a trap, and you're not quite ready for venture capitalists. This is where angel investors pop up in the picture. What exactly do angel investors do? Angel investors offer startup funding sources, bridging the gap between bootstrapping and larger funding rounds. They can be your ticket to early-stage success. No one angel investor is the same. Some angel investors are (rightfully) selective about what companies they include in their investment portfolios. It's no surprise. Angel investors want to back the startup with the highest chance of succeeding, and any indication of decline or failure may cause them to pull back.  Despite the concerns of angel investors, we'll explore how to attract and find the right angel investors for your startup in less than 5 minutes. Let's dive in!
Top 10 u.s. accelerators for start ups bonus : 2 latino accelerators mentioned.
By Alan Cruz January 7, 2025
Hey there, present (or future) founder. If you're reading this article, you've probably heard of startup accelerators and incubators, programs that take up-and-coming and growing companies to the next level with financial assistance and business guidance. Many founders dream of getting into famous startup accelerators and incubators like the Y Combinator, Techstars, or StartX, which roll out the red carpet with support like mentors, funding, and access to a strong network.  The start-up world can be brutal, with 90% of start-ups failing completely . But with the right guidance and support, it's possible to be part of the small percentage that prospers. In this article, we'll focus on the top 10 U.S. accelerator and incubator programs to help you scale your startup and join the small number of successful companies.
Bootstrapping 101 : how to bootstrap your business
By Alan Cruz December 31, 2024
Looking to bootstrap your business? You're in the right place. With a little bit of dedication and scrappiness, you can achieve incredible success even with limited resources by bootstrapping. The bootstrap method isn't just about saving money; it's a mindset. This mindset requires you to innovate and focus on what matters when building your business. One of the perks of bootstrapping is that it gives you greater control of the direction in which you want to take your company. When bootstrapping, every dollar counts, and you learn to stretch resources. The bootstrapping method teaches you to understand your customers, building something they want and need. Without outside funding, there is pressure to get it right from the start. Let's explore bootstrapping—the strategies, pitfalls, and how to achieve sustainable growth. Whether starting or scaling your bootstrapped business, this guide offers actionable advice. Let's dive in!
A person is putting money into a donation box.
By Alan Cruz December 24, 2024
So, you’re thinking about crowdfunding for business? It’s a funding model that's taken off and offers a variety of benefits if you're looking to fund your venture. Businesses raise money through crowdfunding now more than ever, so let's explore how you can succeed with your fundraising goal.
What are sba 7 ( a ) loans ? how sba loans can give your business $ 5m in funding !
By Alan Cruz December 17, 2024
Securing funding is often a major hurdle for small business owners. Thankfully, the U.S. Small Business Administration (SBA) offers business loan programs , like the SBA 7(a) loan, o help. Business loans might sound scary if you've never applied for them. But good news. The SBA 7a loan , among many funding programs the SBA offers, is popular among small business owners and entrepreneurs, offering favorable terms and a government-backed guarantee. This article will explore SBA 7a loans, covering eligibility, the application process, and loan types. By the end, you'll understand if an SBA 7a loan fits your business needs. If you've considered applying for an SBA 7a loan program with the Small Business Administration and felt overwhelmed, this guide will provide valuable insights and resources.
Yellow background image with the text
By Alan Cruz December 10, 2024
So, you’re dreaming of being your own boss, eh? Are you eager to launch a venture that reflects your passion and skills but not so sure how to start a business? Well, you're in the right place. Many new businesses fail within their first year. This often stems from a lack of preparation and a poor understanding of the steps involved. A step-by-step approach is important when considering how to start a business. This guide provides actionable steps on how to start a business, covering everything from refining your business idea to securing funding and navigating the legal landscape. Whether starting a business young or seeking a change, understanding this process is your first step toward entrepreneurial success.
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Resources & Insights

Access informative articles, expert advice, and educational resources designed to empower and equip you on your entrepreneurial journey.

By Alan Cruz April 15, 2025
You Have the Vision—But Is Anyone Hearing It? Shivaun had done everything “right.” She was a former principal, educator, and a mother of a child with special needs. She built Springdale Child Advocacy & Empowerment (SCAE) from her own experiences, determined to help overwhelmed parents navigate the special education system. But despite her passion, her message fell flat online. The parents who desperately needed her voice weren’t finding it. At Poderoso Media, we believe a powerful mission should never stay hidden behind unclear content. That’s why we partnered with Shivaun to transform her digital presence—and help families see exactly why SCAE could change their child’s future.
A group of people are sitting around a table having a meeting.
By Alan Cruz March 4, 2025
Launching and growing a small business can feel like juggling ten tasks at once—especially if you’re doing it all on your own. Fortunately, a range of government resources for entrepreneurs can help, from funding opportunities to mentorship programs.  These offerings are especially valuable for Latino and Hispanic entrepreneurs looking to build sustainable ventures in the United States. In this article, we’ll explore key government-backed resources and agencies—like the Minority Development Business Agency (MBDA) and the Community Development Financial Institutions Fund (CDFI)—along with event series and programs tailored to support entrepreneurs from diverse backgrounds. Let’s dive in!
A person handing someone a check with text 'best business grants for latino and hispanic businesses'
By Alan Cruz February 18, 2025
Latino small business grants are vital for many Latino and Hispanic entrepreneurs starting or expanding businesses. These grants offer a path to a brighter future, where anyone can thrive. Thanks to Latino small business grants, I've seen businesses that were once just ideas in someone's head become successful realities. Regardless of your level of experience, one thing is certain: securing a small business grant can be a key to elevating your Latino-owned small business.  In this article, we'll be diving into some Latino small business grants for small businesses.
Image that reads 'networking groups. best latino groups for professionals and entrepreneurs'.
By Alan Cruz February 4, 2025
As a Latino in tech and entrepreneurship, I understand the importance of community. These days, there are so many Latino professional groups that exist to uplift and support Latino leaders and Latino business professionals like us. That's why I joined Techqueria, a Latine group for tech professionals and entrepreneurs, in December 2024.  From my experience with Techqueria, I've found that connecting with like-minded folks from my community and industry is a game changer in reaching my business and professional goals. This sense of connection inspired me to explore the critical role Latino professional groups play in career advancement and community building for Latino professionals and entrepreneurs. In this article, we'll explore 5 Latino professional groups that will change the game for your career and business. Whether a seasoned professional or a recent grad, these networks offer support, career advice, exclusive opportunities, job opportunities, mentorship, and access to career development. Let's dive in.
Board meeting presentation. Text reading 'how to find angel investors for your company.'
By Alan Cruz January 21, 2025
So, you’ve got a killer startup idea. But there’s a problem: you need capital—lots of it. Traditional bank loans feel like a trap, and you're not quite ready for venture capitalists. This is where angel investors pop up in the picture. What exactly do angel investors do? Angel investors offer startup funding sources, bridging the gap between bootstrapping and larger funding rounds. They can be your ticket to early-stage success. No one angel investor is the same. Some angel investors are (rightfully) selective about what companies they include in their investment portfolios. It's no surprise. Angel investors want to back the startup with the highest chance of succeeding, and any indication of decline or failure may cause them to pull back.  Despite the concerns of angel investors, we'll explore how to attract and find the right angel investors for your startup in less than 5 minutes. Let's dive in!
Top 10 u.s. accelerators for start ups bonus : 2 latino accelerators mentioned.
By Alan Cruz January 7, 2025
Hey there, present (or future) founder. If you're reading this article, you've probably heard of startup accelerators and incubators, programs that take up-and-coming and growing companies to the next level with financial assistance and business guidance. Many founders dream of getting into famous startup accelerators and incubators like the Y Combinator, Techstars, or StartX, which roll out the red carpet with support like mentors, funding, and access to a strong network.  The start-up world can be brutal, with 90% of start-ups failing completely . But with the right guidance and support, it's possible to be part of the small percentage that prospers. In this article, we'll focus on the top 10 U.S. accelerator and incubator programs to help you scale your startup and join the small number of successful companies.
Bootstrapping 101 : how to bootstrap your business
By Alan Cruz December 31, 2024
Looking to bootstrap your business? You're in the right place. With a little bit of dedication and scrappiness, you can achieve incredible success even with limited resources by bootstrapping. The bootstrap method isn't just about saving money; it's a mindset. This mindset requires you to innovate and focus on what matters when building your business. One of the perks of bootstrapping is that it gives you greater control of the direction in which you want to take your company. When bootstrapping, every dollar counts, and you learn to stretch resources. The bootstrapping method teaches you to understand your customers, building something they want and need. Without outside funding, there is pressure to get it right from the start. Let's explore bootstrapping—the strategies, pitfalls, and how to achieve sustainable growth. Whether starting or scaling your bootstrapped business, this guide offers actionable advice. Let's dive in!
A person is putting money into a donation box.
By Alan Cruz December 24, 2024
So, you’re thinking about crowdfunding for business? It’s a funding model that's taken off and offers a variety of benefits if you're looking to fund your venture. Businesses raise money through crowdfunding now more than ever, so let's explore how you can succeed with your fundraising goal.
What are sba 7 ( a ) loans ? how sba loans can give your business $ 5m in funding !
By Alan Cruz December 17, 2024
Securing funding is often a major hurdle for small business owners. Thankfully, the U.S. Small Business Administration (SBA) offers business loan programs , like the SBA 7(a) loan, o help. Business loans might sound scary if you've never applied for them. But good news. The SBA 7a loan , among many funding programs the SBA offers, is popular among small business owners and entrepreneurs, offering favorable terms and a government-backed guarantee. This article will explore SBA 7a loans, covering eligibility, the application process, and loan types. By the end, you'll understand if an SBA 7a loan fits your business needs. If you've considered applying for an SBA 7a loan program with the Small Business Administration and felt overwhelmed, this guide will provide valuable insights and resources.
Yellow background image with the text
By Alan Cruz December 10, 2024
So, you’re dreaming of being your own boss, eh? Are you eager to launch a venture that reflects your passion and skills but not so sure how to start a business? Well, you're in the right place. Many new businesses fail within their first year. This often stems from a lack of preparation and a poor understanding of the steps involved. A step-by-step approach is important when considering how to start a business. This guide provides actionable steps on how to start a business, covering everything from refining your business idea to securing funding and navigating the legal landscape. Whether starting a business young or seeking a change, understanding this process is your first step toward entrepreneurial success.
Show More